Singapore Management University (SMU) 28 June

Singapore Management University

Topic: Business Simulations

28 June – 5 July 2026

Course Description – Entrepreneurship Simulation

This course immerses students in the entrepreneurial journey by combining experiential business simulation with practical start-up methodologies. Students work in teams to conceptualize, launch & manage a simulated venture in a dynamic & competitive environment.

The course introduces critical tools and concepts for building a start-up, including Business Model Canvas, Market Validation, Financial Planning, Go-to-Market, Strategies & Entrepreneurial Communication. Through team collaboration, mentorship feedback & pitch presentation, students gain hands-on experience in decision-making, strategy & business execution, mirroring real-world entrepreneurial challenges.

The course emphasizes experiential learning by encouraging students to experiment like real entrepreneurs while building both business acumen as well as creative problem-solving skills.

Topics :

Ideation & Business Model Foundations
Go-To-Market Strategy & Functional Integration
Performance Optimization & Iteration
Venture Pitch & Reflection

Learning Outcomes

By the end of the course, students should be able to:

Develop and validate a business model using the Business Model Canvas.
Formulate Go-to-Market Strategies that effectively target customer segments.
Integrate functional business decisions (marketing, operations, finance) to optimize venture performance.
Communicate entrepreneurial ideas clearly and persuasively to internal & external stakeholders.
Collaborate in teams to create a venture idea.

Lesson Plan & Learning Outcomes by Session

Session 1 – Ideation & Business Model Foundations

Topics:

Introduction to entrepreneurship and simulation objectives
Team formation and venture ideation
Business Model Canvas: focusing on value proposition, customer segments,
channels & revenue streams
Key steps to starting a business & opportunity evaluation

Session Learning Outcomes:

Identify viable business opportunities
Develop a preliminary business model using the Business Model Canvas
Communicate ideas clearly within teams

Session 2 – Go-To-Market Strategy & Functional Integration

Topics:

Developing go-to-market (GTM) strategies: positioning, pricing, channels
Learning to integrate marketing, operations & financial decision-making
Business communication for stakeholders & team coordination

Session Learning Outcomes:

Formulate a coherent GTM strategy
Align functional decisions to achieve business objectives
Present & defend business decisions effectively

Session 3 – Performance Optimization & Iteration

Topics:

Analysing KPIs, revenue & cost performance
Managing competitive dynamics & risk
Pivoting and iteration: refining business model and strategy
Preparing for final venture pitch

Session Learning Outcomes:

Evaluate venture performance using financial and operational metrics
Iterate and refine strategies based on market feedback
Develop structured and persuasive business presentations

Session 4 – Venture Pitch & Reflection
Topics:

Final team presentations: business model, GTM strategy, outcomes
Pitching to “investors” (class/instructor panel)
Reflection on entrepreneurial learning & decision-making

Session Learning Outcomes:

Deliver a compelling entrepreneurial pitch to a professional audience
Reflect critically on decision-making & iteration process
Extract actionable insights for real-world start-up challenges

Price: ฿109,900 /student

Twin Sharing 4-star Hotel accommodation and transportation
Packed activities, catered meals
Industry expert sharing
SMU workshops and activities
F Participation certification from SMU
Letter of commendation for the winning team

Inclusive Of :

Twin-sharing accommodation at a 4-star hotel
Chartered bus between destinations
Line-up of activities
Catered meals (3 times a day)
Experience the life of an SMU student
Industry workshops and company visits
SMU Letter of Commendation (Winning Team) &
Certificate of Completion (All Participants)
Universal Studios Singapore trip & buffet on Saturday

SMU GIC Summer Itinerary

Sample Certificates

How to apply?

1. Download Application Form and fill in the form complelety

2. Transfer the program fee of THB 109,900 to

Learning Curve Training

Bangkok Bank, Ramintra Branch

Bank Account number 187-433082-0

3. Send the completed application along with the transfer slip to info@learningcurve-th.com. Our staff will contact you as soon as we receive the application package.