Nanyang Technological University Study Camp

Topic: AI-Enhanced Business Communication Strategies 

30 June – 7 July 2024

Artificial Intelligence is transforming the way businesses communicate. Participants can delve into how AI enhances customer engagement, informs decisions through data, and automates marketing strategies. The workshops will cover building chatbots, harnessing AI tools to understand consumer patterns, and formulating compelling messages based on data-driven insights. By the camp’s conclusion, participants will understand the potential of AI in refining business communication for better results.

Participants will be equipped to develop chatbots, interpret consumer trends, and craft impactful messages using data-driven insights.

Course Objectives:

1. Understanding AI in Business Communication:

Introduce participants to the transformative role of AI in business communication, emphasizing its impact on customer engagement, data-driven decision-making, and marketing automation.

2. Hands-on Experience with Chatbots:

Guide participants through the process of building and integrating chatbots to facilitate enhanced customer interactions.

3. Analysis of Consumer Behavior:

Empower participants with AI tools to effectively interpret and predict consumer trends and patterns.

4. Data-Driven Messaging:

Train participants to craft persuasive and impactful messages using insights derived from AI analysis.

5. Final Comprehension:

Ensure that by the end of the course, participants not only have theoretical knowledge but also practical skills, allowing them to harness the power of AI in improving business communication outcomes.

 

Session 4: Crafting Impactful Messages with AI & Final Comprehension

4.1 Data-Driven Messaging

• Importance of messaging in business communication
• Using AI insights to inform content
• Crafting persuasive and impactful messages

4.2 Practical Skills & Applications

• Hands-on exercises and role-plays
• Case studies: Best practices in AI-driven business communication

4.3 Final Comprehension and Q & A

• Review of all topics covered
• Practical skills demonstration
• Ensuring preparedness to harness AI in real-world scenarios

 

Session 5: Group Presentation by Participants

Duration 3 hours x 5 sessions = 15 hours

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About the Trainer

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Dr Teoh Teik Toe is currently the Senior Lecturer in Nanyang Business School, NTU teaching AI subjects. He is also the Academic Director for NBS Master of Science in Business Analytics. He has more than 25 years of research experience including Big Data, Deep Learning, Cyber-security, Artificial Intelligence, Machine Learning and Software Development. He also has more than 15 years of teaching experience in AI, Data Science and Analytics, Statistic, Business, Finance, Accounting and Law.

He has obtained PhD in Computer Engineering from NTU, Doctor of Business Administration and MBA from University of Newcastle, Master of Law from NUS, LLB and LLM from UoL.

He is also the chartered holder of CFA, ACCA, CIMA, Chartered Accountant Singapore and Chartered Accountant Malaysia. In addition, he has been a listed company director since 2004 which has a market capital of more than RM 1 billion. He is also a member of Mensa.